The sense of beauty, value, or sensitivity differs from people
because of their culture, custom, and environment.
It doesn't mean what's good or bad, but there are great amount
of "things"that are considered beautiful in the world.
Ever cosmetician in Japan starts off their career by working as an assistant.
Although they are always busy
cleaning and shampooing customers,
they dedicate their limited time to
observe the senior cosmetician's
techniques and practice over and over
to make it their own technique.
They practice until late at night,
even after store closes.
They also attend seminars to study or
go out to the city to find heartbroken
because of getting ignored or
On top of that, they focus on their
postures, how they talk, and how they
We always keep in mind the ways to
gain trust from customers.
there are still tons of things to learn
In contrast, cosmetician in America
first starts their career as a stylist.
They already gain their practical experiences
as a profession,
immediately after they earned their license.
They learn the "Alive Technique" by actually
making mistakes and learning from those mistakes.
It's very important for them to reflect back at
their mistakes and improve those mistakes.
In this sense, cosmeticians in America might
hold the mentality and responsibility as
a professional, from early stage of their
In order for us to interact with customers with
different races and identities, we provide an
environment with flexible thoughts minds,
and without any perceived ideas.
And everyone is rational.
They avoid risks and care only about the results, not the procedures.
There are different types of cultures and
histories all around the world,
and there are also different kinds of
aesthetic beauty and values.
One similarity among those diverse
environments is the desire as being human
"everyone wishes to stay
beautifully, healthy, and shine"
Us, Humans, create techniques
We express our sensitivity and desire on
Creating good designs and comfortable spaces are depended on us,"Human"
The way of Salon that we,
Amity Hair, pursue is in..........
"The space and environment that
creates attractive human beings."